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Innovations in Technology and Marketing for the Connected Consumer
Innovations in Technology and Marketing for the Connected Consumer
Presents insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. Highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing.
305 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 15, 2019 |
| ISBN13 | 9781799801313 |
| Publishers | IGI Global |
| Pages | 305 |
| Dimensions | 150 × 220 × 20 mm · 1.60 kg |
| Language | English |
| Editor | Dadwal, Sumesh Singh |
