Political Brands - Ciara Torres-Spelliscy - Books - Edward Elgar Publishing Ltd - 9781789901818 - September 25, 2019
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Ciara Torres-Spelliscy
Political Brands

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From 'I Like Ike' to MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands is a unique exploration of the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands.

352 pages

Media Books     Book
Released September 25, 2019
ISBN13 9781789901818
Publishers Edward Elgar Publishing Ltd
Pages 352
Dimensions 156 × 234 × 23 mm   ·   654 g
Language English  

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