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Brand Elevation: Lessons in Ueber-Branding Wolfgang Schaefer
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Brand Elevation: Lessons in Ueber-Branding
Wolfgang Schaefer
Put brand theory into action and learn from the strategies and expertise of luxury organizations, to understand why certain brands become stellar prestige brands.
288 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 3, 2021 |
| ISBN13 | 9781789664669 |
| Publishers | Kogan Page Ltd |
| Pages | 304 |
| Dimensions | 233 × 157 × 22 mm · 518 g |
| Language | English |
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