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Tourism Planning And Destination Marketing
Mark Anthony Camilleri
Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices.
296 pages
| Media | Books Book |
| Released | November 1, 2018 |
| ISBN13 | 9781787562929 |
| Publishers | Emerald Publishing Limited |
| Pages | 296 |
| Dimensions | 238 × 161 × 25 mm · 548 g |
| Language | English |
| Editor | Camilleri, Mark Anthony (University of Malta, Malta) |
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