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Marketing Analytics: A Machine Learning Approach A. Mansurali-P. Mary Jeyanthi
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Marketing Analytics: A Machine Learning Approach
A. Mansurali-P. Mary Jeyanthi
A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.
350 pages, 20 Tables, black and white; 12 Line drawings, color; 174 Line drawings, black and white;
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 2, 2023 |
| ISBN13 | 9781774910887 |
| Publishers | Apple Academic Press Inc. |
| Pages | 350 |
| Dimensions | 236 × 156 × 25 mm · 692 g |
| Language | English |
| Editor | Jeyanthi, P. Mary (Jaipuria Institute of Management, India) |
| Editor | Mansurali, A. (PSG Institute of Management, India) |
