The Marketing Research Playbook: Canadian Perspectives - Polina Buchan - Books - Canadian Scholars - 9781773385594 - September 30, 2026
In case cover and title do not match, the title is correct

Polina Buchan
The Marketing Research Playbook: Canadian Perspectives

Price
NZ$ 136.50
excl. VAT
Expected delivery Oct 8 - 13
Get notified about new Polina Buchan releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Designed for students in Canadian marketing programs, this practical guide blends theory with real-world case studies and exercises. It covers market research fundamentals while navigating Canada’s unique landscape, cultural diversity, regulatory challenges, and emerging trends like AI and sustainable consumer behavior.

Media Books     Paperback Book   (Book with soft cover and glued back)
To be released September 30, 2026
ISBN13 9781773385594
Publishers Canadian Scholars
Pages 258
Dimensions 254 × 203 × 15 mm   ·   808 g   (Weight (estimated))
Language English  

More from the same publisher

See all of Polina Buchan