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Critical Approaches to Transmedia Storytelling in K-Pop
Critical Approaches to Transmedia Storytelling in K-Pop
This volume explores how K-pop has evolved beyond a musical genre into a global cultural phenomenon with its own transmedia ecosystem, arguing that the transmedial approach constitutes not merely a marketing strategy, but a sophisticated artistic framework that redefines the relationship between music, narrative, and performance in the digital age.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 19, 2026 |
| ISBN13 | 9781666978834 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 280 |
| Dimensions | 154 × 232 × 20 mm · 540 g |
| Language | English |
| Editor | Miller, Nicholas E. |
