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MetricsMan: It Doesn't Count Unless You Can Count It Don Bartholomew
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MetricsMan: It Doesn't Count Unless You Can Count It
Don Bartholomew
Presents opinions, insights, and best practices of public relations and social media research and measurement. The book discusses the evolution of measurement, RoI, the Barcelona Principles, social media measurement, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the PR profession.
207 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 30, 2016 |
| ISBN13 | 9781631575211 |
| Publishers | Business Expert Press |
| Pages | 207 |
| Dimensions | 230 × 155 × 14 mm · 338 g |
| Language | English |
| Editor | Chen, Zifei Fay |
