Become a Marketing Negotiator: Strategic Expertise in the Boardroom and AI-Driven World - Eliane Karsaklian - Books - Business Expert Press - 9781606497623 - August 6, 2026
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Eliane Karsaklian
Become a Marketing Negotiator: Strategic Expertise in the Boardroom and AI-Driven World

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Marketers navigate a maze of high-stake negotiations, defending their strategies against internal board pressures and assertive supplier tactics while facing AI competition. The work provides practical tools, real-life charts, and firsthand experiences to empower professionals to safeguard their vision.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 6, 2026
ISBN13 9781606497623
Publishers Business Expert Press
Pages 190
Dimensions 150 × 220 × 10 mm   ·   263 g
Language English  

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