Drilling Down: Turning Customer Data into Profits with a Spreadsheet - Third Edition - Jim Novo - Books - Booklocker Inc.,US - 9781591135197 - June 18, 2004
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Jim Novo
Drilling Down: Turning Customer Data into Profits with a Spreadsheet - Third Edition 3rd edition

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Have you figured out how to turn customer data into increased profits for your company? Get started with CRM Analytics, Relationship Marketing, Direct Marketing, Database Marketing, Behavioral Targeting, and Event Triggered Marketing using simple customer marketing models and techniques.

356 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 18, 2004
ISBN13 9781591135197
Publishers Booklocker Inc.,US
Pages 356
Dimensions 140 × 215 × 48 mm   ·   482 g
Language English  

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