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How to Develop a Strategic Marketing Plan: A Step-By-Step Guide Paley, Norton (Locust Valley, New York, USA) 1st edition
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How to Develop a Strategic Marketing Plan: A Step-By-Step Guide
Paley, Norton (Locust Valley, New York, USA)
Strategic market planning provides the key to growing a business and shaping its future. This title contains the tools for generating a credible strategic marketing plan so that organizations not only survive but thrive. It also includes a 3.5 inch disk that contains planning forms, checklists, and guidelines for customizing an SMP.
408 pages, 55 black & white tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 22, 1999 |
| ISBN13 | 9781574442694 |
| Publishers | Taylor & Francis Inc |
| Pages | 402 |
| Dimensions | 162 × 238 × 29 mm · 728 g |
| Language | English |
