The Manager's Guide to Competitive Marketing Strategies, Second Edition - Norton Paley - Books - Taylor & Francis Ltd - 9781574442342 - April 30, 1999
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Norton Paley
The Manager's Guide to Competitive Marketing Strategies, Second Edition 2nd edition

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The ability to think strategically is permeating every level of successful organizations. This book examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, various markets, fickle customer behavior, and diverse cultures. It offers techniques on developing competitive strategies.

448 pages, 48 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 30, 1999
ISBN13 9781574442342
Publishers Taylor & Francis Ltd
Pages 448
Dimensions 178 × 254 × 28 mm   ·   930 g

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