Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers - Phd Dececco - Books - Taylor & Francis Inc - 9781560239482 - March 19, 1999
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Phd Dececco
Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers 1st edition

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Helps marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Includes b&w and color examples of advertising. The author is president of GLV Communications in New York City. Annotation c. Book News, Inc., Portland, OR (booknews.com).

242 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 19, 1999
ISBN13 9781560239482
Publishers Taylor & Francis Inc
Pages 236
Dimensions 152 × 212 × 19 mm   ·   440 g
Language English  

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