Museums and Millennials: Engaging the Coveted Patron Generation - American Association for State and Local History - Jaclyn Spainhour - Books - Bloomsbury Publishing Plc - 9781538118580 - September 30, 2019
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Jaclyn Spainhour
Museums and Millennials: Engaging the Coveted Patron Generation - American Association for State and Local History

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Museums and Millennials offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical checklist. Check your museum’s “A.U.R.A.” (Affordability, Uniqueness, Relevance, and Accessibility) to ensure you are creating new programs and campaigns geared towards getting them.

138 pages, 3 Tables, unspecified; 4 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2019
ISBN13 9781538118580
Publishers Bloomsbury Publishing Plc
Pages 138
Dimensions 229 × 153 × 6 mm   ·   218 g
Language English  

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