Tell your friends about this item:
Brand Management Michael Beverland 2 Revised edition
Do you have a profile? Log in
Get notified about new Michael Beverland releases
Our customers say:
Add to your iMusic wish list
Brand Management
Michael Beverland
Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity.
424 pages
| Media | Books Book |
| Released | May 24, 2021 |
| ISBN13 | 9781529720129 |
| Publishers | Sage Publications Ltd |
| Pages | 432 |
| Dimensions | 231 × 187 × 24 mm · 739 g |
| Language | English |
More from this series
![Cover for Michael Beverland · Brand Management: Co-creating Meaningful Brands (Paperback Book) [3 Revised edition] (2024)](https://imusic.b-cdn.net/images/item/original/972/9781529616972.jpg?michael-beverland-2024-brand-management-co-creating-meaningful-brands-paperback-book&class=scaled&v=1696884526)
![Cover for Michael Beverland · Brand Management: Co-creating Meaningful Brands (Hardcover Book) [3 Revised edition] (2024)](https://imusic.b-cdn.net/images/item/original/989/9781529616989.jpg?michael-beverland-2024-brand-management-co-creating-meaningful-brands-hardcover-book&class=scaled&v=1697633433)
More from the same publisher
![Cover for Yvonne Jewkes · Media and Crime - Key Approaches to Criminology (Paperback Book) [4 Revised edition] (2027)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Gillian Rowe · The Handbook for Nursing Associates and Assistant Practitioners (Paperback Book) [4 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/611/9781036219611.jpg?gillian-rowe-2027-the-handbook-for-nursing-associates-and-assistant-practitioners-paperback-book&class=scaled&v=1780920393)
![Cover for Gillian Rowe · The Handbook for Nursing Associates and Assistant Practitioners (Hardcover Book) [4 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/628/9781036219628.jpg?gillian-rowe-2027-the-handbook-for-nursing-associates-and-assistant-practitioners-hardcover-book&class=scaled&v=1782149878)
![Cover for Christopher Lamont · Research Methods in International Relations (Paperback Book) [3 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/085/9781036216085.jpg?christopher-lamont-2026-research-methods-in-international-relations-paperback-book&class=scaled&v=1780920390)
![Cover for Clare Inkson · Tourism Management: An Introduction (Paperback Book) [4 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/603/9781036216603.jpg?clare-inkson-2026-tourism-management-an-introduction-paperback-book&class=scaled&v=1780920391)
![Cover for Christopher Lamont · Research Methods in International Relations (Hardcover Book) [3 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/092/9781036216092.jpg?christopher-lamont-2026-research-methods-in-international-relations-hardcover-book&class=scaled&v=1782129948)
![Cover for Clare Inkson · Tourism Management: An Introduction (Hardcover Book) [4 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/610/9781036216610.jpg?clare-inkson-2026-tourism-management-an-introduction-hardcover-book&class=scaled&v=1782129948)
![Cover for Ranjit Kumar · Research Methodology: A Step-by-Step Guide for Beginners (Paperback Book) [6 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/559/9781036245559.jpg?ranjit-kumar-2026-research-methodology-a-step-by-step-guide-for-beginners-paperback-book&class=scaled&v=1780920239)
![Cover for Ranjit Kumar · Research Methodology: A Step-by-Step Guide for Beginners (Hardcover Book) [6 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/566/9781036245566.jpg?ranjit-kumar-2026-research-methodology-a-step-by-step-guide-for-beginners-hardcover-book&class=scaled&v=1782129948)
![Cover for Helen Kennerley · An Introduction to Cognitive Behaviour Therapy: Skills and Applications (Paperback Book) [4 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/502/9781529682502.jpg?helen-kennerley-2026-an-introduction-to-cognitive-behaviour-therapy-skills-and-applications-paperback-book&class=scaled&v=1780919781)
![Cover for Robert East · Consumer Behaviour: Applications in Marketing (Paperback Book) [5 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/413/9781036206413.jpg?robert-east-2026-consumer-behaviour-applications-in-marketing-paperback-book&class=scaled&v=1780920388)
![Cover for Robert East · Consumer Behaviour: Applications in Marketing (Hardcover Book) [5 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/420/9781036206420.jpg?robert-east-2026-consumer-behaviour-applications-in-marketing-hardcover-book&class=scaled&v=1782129983)
![Cover for Helen Kennerley · An Introduction to Cognitive Behaviour Therapy: Skills and Applications (Hardcover Book) [4 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/533/9781529682533.jpg?helen-kennerley-2026-an-introduction-to-cognitive-behaviour-therapy-skills-and-applications-hardcover-book&class=scaled&v=1782281125)
![Cover for Essential Clinical Skills in Nursing (Paperback Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/963/9781036206963.jpg?2026-essential-clinical-skills-in-nursing-paperback-book&class=scaled&v=1780920398)
![Cover for Essential Clinical Skills in Nursing (Hardcover Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/970/9781036206970.jpg?2026-essential-clinical-skills-in-nursing-hardcover-book&class=scaled&v=1782129982)
![Cover for International Human Resource Management (Paperback Book) [7 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/374/9781036213374.jpg?2026-international-human-resource-management-paperback-book&class=scaled&v=1780920386)
![Cover for David Silverman · Doing Qualitative Research (Paperback Book) [7 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/585/9781036211585.jpg?david-silverman-2026-doing-qualitative-research-paperback-book&class=scaled&v=1780920395)
![Cover for International Human Resource Management (Hardcover Book) [7 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/381/9781036213381.jpg?2026-international-human-resource-management-hardcover-book&class=scaled&v=1782129982)
![Cover for Tracy L. Tuten · Social Media Marketing (Paperback Book) [6 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/285/9781036241285.jpg?tracy-l-tuten-2026-social-media-marketing-paperback-book&class=scaled&v=1780920237)
![Cover for David Silverman · Doing Qualitative Research (Hardcover Book) [7 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/592/9781036211592.jpg?david-silverman-2026-doing-qualitative-research-hardcover-book&class=scaled&v=1782129966)
![Cover for Tracy L. Tuten · Social Media Marketing (Hardcover Book) [6 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/292/9781036241292.jpg?tracy-l-tuten-2026-social-media-marketing-hardcover-book&class=scaled&v=1782240628)
![Cover for Tom Chatfield · Critical Thinking: Your Guide to Effective Argument, Successful Analysis and Independent Study (Paperback Book) [3 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/699/9781036215699.jpg?tom-chatfield-2026-critical-thinking-your-guide-to-effective-argument-successful-analysis-and-independent-study-paperback-book&class=scaled&v=1782736153)
![Cover for Suzanne Higgs · Biological Psychology (Paperback Book) [4 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/979/9781036216979.jpg?suzanne-higgs-2026-biological-psychology-paperback-book&class=scaled&v=1780920300)
![Cover for Robert Stinerock · Statistics with R: A Beginner's Guide (Hardcover Book) [3 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/111/9781036201111.jpg?robert-stinerock-2026-statistics-with-r-a-beginner-s-guide-hardcover-book&class=scaled&v=1782129948)
See all of Michael Beverland ( e.g. Hardcover Book , Paperback Book and Book )