Strategic Marketing for Social Enterprises in Developing Nations -  - Books - IGI Global - 9781522590590 - June 10, 2019
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Strategic Marketing for Social Enterprises in Developing Nations

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Presents insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organisational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 10, 2019
ISBN13 9781522590590
Publishers IGI Global
Dimensions 150 × 220 × 10 mm   ·   703 g
Language English  
Editor Chiweshe, Nigel
Editor Ellis, Debbie

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