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Neoliberalism in the Tourism and Hospitality Sector
Neoliberalism in the Tourism and Hospitality Sector
Provides innovative insights into the adoption of glocalization as a measure to mitigate the threats posed by globalization within the travel and tourism industries. The book is designed for policymakers, researchers, government officials, and marketers considering glocalization as a means to sustain the relevancy of local business and trade.
241 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 13, 2018 |
| ISBN13 | 9781522587217 |
| Publishers | IGI Global |
| Pages | 241 |
| Dimensions | 150 × 220 × 10 mm · 462 g |
| Language | English |
| Editor | Azam, Muhammad |
| Editor | Bilan, Sahidi |
| Editor | Mulindwa, Dirisa |
| Editor | Nadda, Vipin |
