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Positioning and Branding Tourism Destinations for Global Competitiveness
Positioning and Branding Tourism Destinations for Global Competitiveness
Focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies.
292 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 18, 2019 |
| Original release date | 2018 |
| ISBN13 | 9781522572534 |
| Publishers | IGI Global |
| Pages | 292 |
| Dimensions | 150 × 220 × 20 mm · 839 g |
| Language | English |
| Editor | Hashim, Rahmat |
| Editor | Jamaluddin, Mohd Raziff |
| Editor | Mohd Hanafiah, Mohd Hafiz |
