Utilizing Consumer Psychology in Business Strategy - Tevfik Dalgic - Books - IGI Global - 9781522534488 - April 13, 2018
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Tevfik Dalgic
Utilizing Consumer Psychology in Business Strategy

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Provides emerging research on consumer behaviour and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behaviour and methods to maximize benefits and efficiency.

340 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 13, 2018
ISBN13 9781522534488
Publishers IGI Global
Pages 340
Dimensions 150 × 220 × 20 mm   ·   811 g
Language English  

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