How to Conduct Communication Research: Qualitative and Quantitative Methods - Kristina M. Scharp - Books - Cognella, Inc - 9781516587575 - July 26, 2024
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How to Conduct Communication Research: Qualitative and Quantitative Methods

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Featuring 48 succinct chapters on communication research, the guide navigates qualitative and quantitative methods while outlining research paradigms and essential techniques. It presents practical strategies, clear examples, and engaging activities that explore social issues and challenge marginalizing norms.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 26, 2024
ISBN13 9781516587575
Publishers Cognella, Inc
Pages 408
Dimensions 150 × 220 × 10 mm   ·   703 g
Language English  

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