Writing Winning Proposals: Public Relations Cases - Rebecca A. Gilliland - Books - Cognella, Inc - 9781516516360 - October 4, 2017
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Rebecca A. Gilliland
Writing Winning Proposals: Public Relations Cases Third edition

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Teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer - typically non-public relations practitioners. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction.

262 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 4, 2017
ISBN13 9781516516360
Publishers Cognella, Inc
Pages 262
Dimensions 215 × 279 × 13 mm   ·   525 g
Language English  

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