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Principles of Marketing Chris Samfilippo
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Principles of Marketing
Chris Samfilippo
Based on the premise that successful marketing is equal parts art and science, Principles of Marketing introduces the basics of marketing in a clear, student-friendly way that's comfortable presenting demographic profiles in the same section as examples of clever advertising slogans.
152 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 30, 2016 |
| ISBN13 | 9781516501113 |
| Publishers | Cognella, Inc |
| Pages | 152 |
| Dimensions | 203 × 254 × 8 mm · 525 g |
| Language | English |
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