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Strategic Sport Communication Paul M. Pedersen Third edition
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Strategic Sport Communication
Paul M. Pedersen
Strategic Sport Communication, Third Edition, presents the Strategic Sport Communication Model (SSCM) and details the three main components of sport communication: personal and organizational aspects of communication, mediated communication in sport, and sport communication services and support systems.
472 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 5, 2020 |
| ISBN13 | 9781492594499 |
| Publishers | Human Kinetics Publishers |
| Pages | 472 |
| Dimensions | 281 × 217 × 28 mm · 1.09 kg |
| Language | English |
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