Successful Wine Marketing - James Lapsley - Books - Springer-Verlag New York Inc. - 9781475766318 - March 23, 2013
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James Lapsley
Successful Wine Marketing 2001 edition

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This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector.

328 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 23, 2013
ISBN13 9781475766318
Publishers Springer-Verlag New York Inc.
Pages 308
Dimensions 233 × 157 × 22 mm   ·   467 g
Language English  

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