Jon Glasco

Breakthrough! Innovation Management in Practice Jon Glasco

This book provides unique insight and knowledge on the process and craft of innovation. Although many companies, governments and policy makers are under pressure to innovate, they must overcome complex barriers to commercialize technologies, develop new products and services, create competitive advantages, and capture the value of intellectual assets. Based on the author's 25+ years in research, analysis and practical experience on innovation projects throughout the world, this is an essential guide for overcoming the barriers to innovation and pursuing opportunities to launch breakthrough solutions and visionary business models. The book includes a seven-step model for managing the process of innovation, and provides a wealth of methods for innovation challenges such as transforming emerging ideas into new products and solutions; facilitating innovation teams; encouraging non-traditional roles and "exploratory thinking"; and integrating strategy with innovation initiatives. This third edition also includes a new perspective on innovation in the public sector and an extensive glossary of the "language of innovation".