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Strategic Social Marketing
Jeff French
Taking an international approach, this text illustrates the value of applying marketing to solve social problems, exploring the 'what' and 'why' as well as the 'how to' of social marketing.
448 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 14, 2015 |
| ISBN13 | 9781446248621 |
| Publishers | SAGE Publications Ltd |
| Pages | 448 |
| Dimensions | 189 × 233 × 26 mm · 834 g |
| Language | English |
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