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Marketing Technology: Integrating Martech for Transformational Marketing Ediz Edip Akcay
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Marketing Technology: Integrating Martech for Transformational Marketing
Ediz Edip Akcay
Learn how to utilize emerging technologies and innovations to enhance marketing strategies and tactics with this textbook for upper-level undergraduate studies.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 3, 2026 |
| ISBN13 | 9781398625259 |
| Publishers | Kogan Page Ltd |
| Pages | 416 |
| Dimensions | 171 × 240 × 29 mm · 698 g |
| Language | English |
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