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Customer Loyalty and Success J. Lynch 1st ed. 1995 edition
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Customer Loyalty and Success
J. Lynch
This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change.
292 pages, XIV, 292 p.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 19, 1995 |
| ISBN13 | 9781349395125 |
| Publishers | Palgrave Macmillan |
| Pages | 292 |
| Dimensions | 150 × 220 × 10 mm · 390 g |
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