Essential guide to marketing planning - Marian Wood - Books - Pearson Education Limited - 9781292117522 - February 20, 2017
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Marian Wood
Essential guide to marketing planning 4th edition

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Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.

328 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 20, 2017
ISBN13 9781292117522
Publishers Pearson Education Limited
Pages 328
Dimensions 247 × 191 × 18 mm   ·   638 g

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