Strategic Management of Technological Innovation - Melissa Schilling - Books - McGraw-Hill Education - 9781259255526 - March 16, 2016
In case cover and title do not match, the title is correct

Melissa Schilling
Strategic Management of Technological Innovation 5th edition

Get an email once the item is available
Do you have a profile? Log in
Get notified about new Melissa Schilling releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Analyze. Formulate. Implement. This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation.

352 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 16, 2016
ISBN13 9781259255526
Publishers McGraw-Hill Education
Pages 352
Dimensions 232 × 189 × 15 mm   ·   502 g

More by Melissa Schilling

Show all

More from this series

More from the same publisher

See all of Melissa Schilling ( e.g. Paperback Book and Loose-leaf )