Inside Coca-Cola - Neville Isdell - Books - St Martin's Press - 9781250013712 - October 16, 2012
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Neville Isdell
Inside Coca-Cola

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This first book by a Coca-Cola CEO tells an extraordinary personal and professional worldwide story. Isdell helped put out huge public relations fires (India and Turkey), opened markets (Russia, Eastern Europe, Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility.

288 pages, illustrations

Media Books     Book
Released October 16, 2012
ISBN13 9781250013712
Publishers St Martin's Press
Pages 288
Dimensions 143 × 209 × 20 mm   ·   380 g
Language English  
Editor Witte, George

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