Markets and the Arts of Attachment - CRESC - Franck Cochoy-Liz Mcfall-Joe Deville - Books - Taylor & Francis Ltd - 9781138904293 - May 18, 2017
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Markets and the Arts of Attachment - CRESC 1st edition

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Markets and the Arts of Attachment explores how sentiment, aesthetics and relationships are put to work in consumer markets. In this edited collection, contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships in strategies.


240 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 18, 2017
ISBN13 9781138904293
Publishers Taylor & Francis Ltd
Pages 210
Dimensions 141 × 222 × 25 mm   ·   535 g
Language English  
Editor Cochoy, Franck
Editor Deville, Joe
Editor McFall, Liz

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