Attention, Attitude, and Affect in Response To Advertising - - Books - Taylor & Francis Ltd - 9781138876156 - April 23, 2015
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Attention, Attitude, and Affect in Response To Advertising 1st edition

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Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. This volume is the result of the 6th Annual Advertising and Consumer Behavior Conference, designed to bring together researchers and practitioners from both psychology and advertising.

338 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 23, 2015
ISBN13 9781138876156
Publishers Taylor & Francis Ltd
Pages 338
Dimensions 150 × 220 × 10 mm   ·   476 g
Language English  
Editor Brock, Timothy C.
Editor Clark, Eddie M.

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