Collaborative Ethnography in Business Environments - - Books - Taylor & Francis Ltd - 9781138691544 - October 18, 2016
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Collaborative Ethnography in Business Environments 1st edition

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In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world.

138 pages, 2 Tables, black and white; 21 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 18, 2016
ISBN13 9781138691544
Publishers Taylor & Francis Ltd
Pages 138
Dimensions 150 × 220 × 10 mm   ·   240 g
Language English  
Editor McCabe, Maryann (University of Rochester, USA)

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