Understanding Customers - Chris Rice - Books - Taylor & Francis Ltd - 9781138440937 - July 28, 2017
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Chris Rice
Understanding Customers 2nd edition

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Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter consists of: learning objectives and definitions; the theoretical background; exercises; issues to consider; and more.

320 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 28, 2017
ISBN13 9781138440937
Publishers Taylor & Francis Ltd
Pages 320
Dimensions 150 × 220 × 20 mm   ·   612 g
Language English  

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