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Scaling the Tail: Managing Profitable Growth in Emerging Markets Seung Ho Park 1st ed. 2015 edition
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Scaling the Tail: Managing Profitable Growth in Emerging Markets
Seung Ho Park
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
180 pages, 31 figures, 37 tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 6, 2015 |
| ISBN13 | 9781137543530 |
| Publishers | Palgrave Macmillan |
| Pages | 163 |
| Dimensions | 146 × 226 × 21 mm · 368 g |
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