Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges - R. Boire - Books - Palgrave Macmillan - 9781137406170 - October 30, 2014
In case cover and title do not match, the title is correct

R. Boire
Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges

Get an email once the item is available
Do you have a profile? Log in
Get notified about new R. Boire releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 30, 2014
ISBN13 9781137406170
Publishers Palgrave Macmillan
Pages 242
Dimensions 172 × 245 × 24 mm   ·   544 g
Language English  

More from the same publisher

See all of R. Boire ( e.g. Paperback Book and Hardcover Book )