Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business - Arvind Sathi - Books - Palgrave Macmillan - 9781137386182 - July 30, 2014
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Arvind Sathi
Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business

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Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.

240 pages, 13 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 30, 2014
ISBN13 9781137386182
Publishers Palgrave Macmillan
Pages 215
Dimensions 155 × 235 × 23 mm   ·   399 g

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