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Beyond Advertising: Creating Value Through All Customer Touchpoints Wind, Yoram (Jerry)
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Beyond Advertising: Creating Value Through All Customer Touchpoints
Wind, Yoram (Jerry)
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.
288 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 10, 2016 |
| ISBN13 | 9781119074229 |
| Publishers | John Wiley & Sons Inc |
| Pages | 288 |
| Dimensions | 238 × 164 × 30 mm · 453 g |
| Language | English |
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