Data Driven Marketing For Dummies - Semmelroth, David (Mathematician and Database Marketing Consultant) - Books - John Wiley & Sons Inc - 9781118615843 - November 1, 2013
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Semmelroth, David (Mathematician and Database Marketing Consultant)
Data Driven Marketing For Dummies

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Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products.

312 pages, black & white tables, figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 1, 2013
ISBN13 9781118615843
Publishers John Wiley & Sons Inc
Pages 320
Dimensions 188 × 232 × 16 mm   ·   588 g

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