Neuromarketing For Dummies - Stephen J. Genco - Books - John Wiley & Sons Inc - 9781118518588 - November 26, 2013
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Stephen J. Genco
Neuromarketing For Dummies

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Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media.

384 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 26, 2013
ISBN13 9781118518588
Publishers John Wiley & Sons Inc
Pages 416
Dimensions 235 × 185 × 22 mm   ·   770 g
Language English  

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