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Gamechanger Manifesto Larry Popelka
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Gamechanger Manifesto
Larry Popelka
The consumer products innovation game is changing. New more relevant brands are overtaking established leaders. Vitamin Water. Oxi-Clean. Proactiv Solution. Odwalla. The fundamental approach to creating and building brands has changed. You don't need a big budget to win anymore. But you do need a new approach. Author Larry Popelka is former Clorox Company VP of Marketing and currently an Innovation columnist for Bloomberg Businessweek. The GameChanger Manifesto examines several successful start-up companies and how they successfully out-innovated established players in the Consumer Products market.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 19, 2012 |
| ISBN13 | 9781105576263 |
| Publishers | Lulu.com |
| Pages | 108 |
| Dimensions | 150 × 230 × 10 mm · 317 g |
| Language | English |
