Artificial Intelligence and Customer Experience: Strategies for Human-Centric and Intelligent Engagement - Routledge Studies in Marketing - - Books - Taylor & Francis Ltd - 9781041308751 - December 28, 2026
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Artificial Intelligence and Customer Experience: Strategies for Human-Centric and Intelligent Engagement - Routledge Studies in Marketing

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Examining how artificial intelligence is affecting business and customer interactions, this book offers a blend of academic and practical expertise on how emerging technologies can create meaningful engagement while businesses maintain their human-centric approach.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released December 28, 2026
ISBN13 9781041308751
Publishers Taylor & Francis Ltd
Pages 252
Dimensions 150 × 220 × 20 mm   ·   537 g   (Weight (estimated))
Language English  
Editor Kour, Manjit
Editor Mehmood, Khalid

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