Strategic Brand Management and Development: An Interdisciplinary Approach to Marketing Successful Brands - Lalaounis, Sotiris T. (University of Exeter, UK) - Books - Taylor & Francis Ltd - 9781041246503 - March 16, 2027
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Lalaounis, Sotiris T. (University of Exeter, UK)
Strategic Brand Management and Development: An Interdisciplinary Approach to Marketing Successful Brands 2nd edition

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NZ$ 376.50
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Expected delivery Mar 24 - 30, 2027
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The second edition of Strategic Brand Management and Development provides a comprehensive, multi-perspective approach to creating and marketing successful brands, now updated with new content on brand purpose, AI in branding, and expanded case studies including a brand of Indian origin.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released March 16, 2027
ISBN13 9781041246503
Publishers Taylor & Francis Ltd
Pages 566
Dimensions 150 × 220 × 20 mm   ·   879 g   (Weight (estimated))

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