Corporate Identity, PR and Image Making: Managing Business Reputation Through Communication - - Books - Taylor & Francis Ltd - 9781041238867 - February 25, 2027
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Corporate Identity, PR and Image Making: Managing Business Reputation Through Communication

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NZ$ 379
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Expected delivery Mar 5 - 10, 2027
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This edited book analyzes the creation and maintenance of corporate image and reputation, examining how corporations use corporate philosophies, values, laws, stakeholder engagement, branding, governance structure, and ethical principles to position themselves within the larger business context.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released February 25, 2027
ISBN13 9781041238867
Publishers Taylor & Francis Ltd
Pages 270
Dimensions 150 × 220 × 20 mm   ·   573 g   (Weight (estimated))
Editor Myers, Cayce

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