Strategic Brand Management and Development: An Interdisciplinary Approach to Marketing Successful Brands - Lalaounis, Sotiris T. (University of Exeter, UK) - Books - Taylor & Francis Ltd - 9781041234128 - March 16, 2027
In case cover and title do not match, the title is correct

Lalaounis, Sotiris T. (University of Exeter, UK)
Strategic Brand Management and Development: An Interdisciplinary Approach to Marketing Successful Brands 2nd edition

Price
NZ$ 100.50
excl. VAT
Expected delivery Mar 24 - 30, 2027
Get notified about new Lalaounis, Sotiris T. (University of Exeter, UK) releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Also available as:

The second edition of Strategic Brand Management and Development provides a comprehensive, multi-perspective approach to creating and marketing successful brands, now updated with new content on brand purpose, AI in branding, and expanded case studies including a brand of Indian origin.

Media Books     Paperback Book   (Book with soft cover and glued back)
To be released March 16, 2027
ISBN13 9781041234128
Publishers Taylor & Francis Ltd
Pages 566
Dimensions 150 × 220 × 10 mm   ·   740 g

More by Lalaounis, Sotiris T. (University of Exeter, UK)

Show all

More from the same publisher

See all of Lalaounis, Sotiris T. (University of Exeter, UK)