A Beginner's Guide to Experiments in Consumer Research - Jeanette Carlsson Hauff - Books - Taylor & Francis Ltd - 9781041165927 - July 17, 2026
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Jeanette Carlsson Hauff
A Beginner's Guide to Experiments in Consumer Research

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This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 17, 2026
ISBN13 9781041165927
Publishers Taylor & Francis Ltd
Pages 84
Dimensions 194 × 233 × 7 mm   ·   158 g

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