B2B Marketing and Sustainability: The Human Side of Business Relationships - Routledge Advances in Management and Business Studies - - Books - Taylor & Francis Ltd - 9781041031352 - February 3, 2027
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B2B Marketing and Sustainability: The Human Side of Business Relationships - Routledge Advances in Management and Business Studies

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NZ$ 378
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Expected delivery Feb 11 - 16, 2027

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This book explores the human side of sustainability in business-to-business marketing, foregrounding the role of human actors in relationships, organisations, networks, and wider systems. It will be of interest to researchers, academics, students and practitioners in B2B marketing, business relationships and networks, and sustainability.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released February 3, 2027
ISBN13 9781041031352
Publishers Taylor & Francis Ltd
Pages 356
Dimensions 150 × 220 × 20 mm   ·   567 g   (Weight (estimated))
Editor Cantu, Chiara
Editor Haaja, Eini
Editor Ivanova-Gongne, Maria (Abo Akademi University, Finland.)
Editor Ojansivu, Ilkka
Editor Tzannis, Alessandra

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