Brand-to-Brand Engagement: Contemporary Issues in Inter-Brand Communication - Routledge Studies in Marketing - - Books - Taylor & Francis Ltd - 9781041001584 - January 25, 2027
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Brand-to-Brand Engagement: Contemporary Issues in Inter-Brand Communication - Routledge Studies in Marketing

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NZ$ 378
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Expected delivery Feb 2 - 5, 2027

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This edited volume provides the first comprehensive examination of brand-to-brand engagement, an emerging form of digital communication in which brands publicly interact with other brands before wider stakeholder audiences. It is designed for students, researchers, educators, with acute insights for marketing practitioners.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released January 25, 2027
ISBN13 9781041001584
Publishers Taylor & Francis Ltd
Pages 202
Dimensions 150 × 220 × 20 mm   ·   438 g   (Weight (estimated))
Editor Dineva, Denitsa
Editor Lee, Zoe
Editor Mangio, Federico

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