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AI in Marketing: Applications, Insights, and Analysis
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AI in Marketing: Applications, Insights, and Analysis
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 24, 2025 |
| ISBN13 | 9781032743356 |
| Publishers | Taylor & Francis Ltd |
| Pages | 328 |
| Dimensions | 150 × 220 × 20 mm · 810 g |
| Language | English |
| Editor | Hammond, Rachel M. |
| Editor | Walters, Hannah D. |
